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One of the features of the new, highly computerized cars is that they’ll be generating a lot of data – about YOU. What happens to that data? Well for one thing, it’s valuable information that can be sold for a profit. Here’s how it works…
Do I Own My Data?
Not if the information is zipping along in the car’s internet connection. What’s in the ‘black box’? Yes.
Which Cars Are In On This?
Today it’s 22%, but that’s expected to be as much as 75% in just four years.
Can They Sell My Data?
Short answer? Yes. There are voluntary agreements ‘in place’ in which ‘most’ auto makers have agreed to ask your permission before sharing information about your location, your health or your behavior. Reassuring, isn’t it?
How Do Auto Companies Use The Data?
Largely for auto insurance and safety design purposes.
Can I Stop Them From Collecting My Data?
Most automakers let you opt out. But not all. Nor is it easy to find out which is which.
What’s The Disadvantage To Sharing Data?
None – so long as you don’t mind your insurance company knowing if you’re wearing your seatbealts, have a lead foot or corner too fast.
Who Benefits From Sharing Data?
Insurance companies looking to determine whether you deserve lower rates, for one. Automakers looking to improve safety features, for another.
Can My Car Be Hacked?
The only limitation there is human ingenuity. Can you fly?
What’s The Future?
Who knows? Car seats that take your pulse rate and other vital statistics, and sell THAT? While not letting you actually DRIVE them?
Might As Well Stay Home!
Where no one will be watching you…